Highly accomplished persuasive writer and communicator, with unique combination of creative copy, advertising and public relations. Creative problem solver who sees context as well as details in all business dealings; broadening focus to transfer wide-ranging skills into a creative business atmosphere.
Personal Profile
Skilled creative communicator, with visualising skills that can make any process, product or policy interesting to any target.
New business developer who seeks out and capitalizes on opportunities to make employers’ message known to clients in both as broad and in-depth ways as possible.
Comprehensive resource, with broad base of knowledge, able to remember and use important facts, details, and information, and make connections to arrive at different and creative solutions/approaches.
Selected Accomplishments
DEVELOPED corporate voice and .PPT presentation format for client pitch. Successfully integrated humorous, informal style with straightforward explanation of business model.
INTEGRATED multi-media formatting of broadcast work into agency’s presentation materials, enabling new business development staff to offer a seamless demonstration of capabilities over the full range of media. The revised presentation was essential in landing several high-tech and “dot com” accounts.
CREATED unique, humorous direct mail, collateral and web site content for Internet office supplies retailer. Campaign capitalized on the simplicity of client’s business concept, and made it the focus for consumer interest. Client response was so positive, the parent company and several subsidiaries signed contracts based on the strength of the work.
FREELANCE WRITING for various blog.
WRITTEN SCRIPT for the forthcoming movie named “Myth” due production from March’09.
My HOBBIES are writing, listening to music, watching movies.

For Detailed Resume…
ANUPAMA SHETTY
9869544308 / 2828 39 15

E- 403, Rushivan Towers,
Borvili (E)
Mumbai -66
India

Life is all about exploring new things and for me, something called ‘The Saturation Point’ is nonexistent, because I believe, from the time you are born and till the time you die you are always in quest of something new. I would like to work in a company which will fuel the insatiable thirst in me to learn more and expand the repertoire of my knowledge and the horizon of my wisdom. For me, writing is more than a passion. Writing lets me explore myself and also the universe. I would like to be in the ‘World of Words’ forever. Communication (written or oral) has always fascinated me and that’s why I have chosen this profession which would help me become a better writer and a better speaker, in short, a better communicator.

Seeking a job which will help me explore more about writing and become better and better…

Experience Summary:

Varied Agency Background: Business-To-Business; Consumer; Entertainment etc.
OBJECTIVE:
To be able to shake the target audience into action, please the client into submission, flatter juries into appreciation, and convince bosses for a 'throne'… through just words and ideas.
TARGET JOB:

Desired Job Type: Sr. Manager Communication Services.
Desired Status: Full-Time
Site Location: Mumbai
Career Level: Management

EXPERIENCE:

Sr. Manager Communication Head & Visualizer: (Nov.2007-Till Date) – Concept PR (I). Ltd.

Responsibilities:
• Manage copywriters– understand their existing processes, output rates, interact with them for forming new processes.
• Make Pitch Presentations for clients.
• Manage DTP operators and graphic designers.
• Collaborate with other departments for new content – related projects or to establish editorial standards, guidelines, and style conventions.
• Create and maintain a content tracking system for project clarity and to prevent content duplication.
• Ensure to avoid and content overwrites from taking place.
• Understand high-quality content, tone of voice, intelligent writing, cheeky writing etc.
• Communicate brilliantly with all our different teams.
• Think out of the box, for conceptualizing, initiating, managing and closing initiatives like third-party content-related tie ups.
• Hire sensibly – write proper job descriptions, conduct proper interviews etc.
• Make knowledge Bank data for latest updates.
• Motivate the team to perform -keep them happy and make sure they get their work done.
• Leadership, direction and management of Content and Designing.
• Editing of materials in brochures, company backgrounders, articles, corporate Communiqués for Economic Times, Articles in Educational Times .ppt Presentations.
Accounts Handled: Cathay Pacific, Jetking, Sahara, Concept Website, Aqua logistics, CLP, Crest Animation Studio, IRB, Godrej , HDIL , EMDI Institute of Media n Communication and Lighthouse
http://www.conceptpr.com ,
Editing and Visualizing (Feb2004-Nov.2007) – I Creation (Designing Studio)
Responsibilities:
• Handling a team of 15 – (Web artist, Copywriters and DTP operators) Copy, Designing Ads and websites.
• Writing and editing promotional materials .Conceptualizing and co-ordination all creative aspects within the Promotions & Marketing Department. Writing Content for Web, Conducting Interviews, Assisted in the conceptualization and creation of designs of brochures, greeting cards.
• Write copy which perfectly flows with the pictures and images provided by the client.
• Manage copywriter – understand their existing processes, output rates, interact with them for forming new processes.
• Collaborate with other departments for new content – related projects or to establish editorial standards, guidelines, and style conventions.
• Create and maintain a content tracking system for project clarity and to prevent content duplication.
• Ensure to avoid andy content overwrites from taking place.
• Understand high-quality content, tone of voice, intelligent writing, cheeky writing etc.
• Motivate the team to perform -keep them happy and make sure they get their work done.
• Leadership, direction and management of Content and Designing.
• Editing of materials in brochures, company backgrounders, articles.

Major clients: A.E.F.T’s Trust, Property Mall, Greeting Card Industry, niche brokerage. Major clients worked for ITC greetings and stationery and Thane Style (Weekly Magazine), Krisus Enterprises, Tanaaya Gems, Priyesh Industries, Anand Rathi, Abole greetings, Nirmal Bang
Transworks, Prestige Group, Property mall, Mahindra & Mahindra for desktop wallpaper design,
Snow Beer, Alovera ,manthan , wespro digital

Key achievement:
Link of few websites I've been associated with

http://WWW.SARDA.CO.IN
http://WWW.TANAAYAGEMS.COM
http://WWW.PRIYESHINDUSTRIES.COM
Copywriter (Jan2002-Jan2004) – Porwal Creative Vision Pvt. LTD.

Responsibilities:
Managing a team of two (copywriters)
Working as a Copywriter in Porwal Card Products. Copywriting Managing and Writing Web Content. Pitching and Presentation to Clients (.ppt). Content development for corporate profiles and various card presentations. Making Creative Press Ads , Assisted in the conceptualization and creation of large special events.
Key achievement:
• Awarded as the Best Agency at the Exhibition in WTC ‘2003.

Extra Curricular Activities:
Participated in various intercollegiate competitions – Debate, Elocutions, Singing, Sports
Won 1st position in Disc Throw, Long Jump and High Jump
Won 1st position in intercollegiate debates and elocutions continuously for 5 years
EDUCATION:
B’com Degree: Mumbai University
Diploma in Business Management
Certificate in Computer Training from Image

Computer Knowledge: Word, PowerPoint, Photoshop, Corel

ADDITIONAL INFORMATION:
Work done on Freelance Basis from April 2000 till date
• Copywriter and scriptwriter for a variety of projects, including, Content Management, Posters, print ads and collateral materials, and speeches.
• Articles have been published in MSN , Shoovng , Visit –
These are the link for some of the articles published in msn –

Also written Script “Myth”

The shooting for the movie will commence from December ’08
Clients included: Swastik Card Products, Nucleus Advertising Agency, Shopper stop, A.E.F.T’s trust, Reliable Productions, Calendars Emporium, Krisus Enterprises, Monarch Greetings, etc.
Other Info.
• Projects I have worked on include:
Ad campaigns, Channel Campaigns, Newsletters, Websites, Company Profiles, Posters, Mailers, Calendars, Annual Reports, Brand Identity Campaigns including Logo Concepts, Cards, Stickers.
• Able to communicate effectively with people of all types, talents and temperaments.
• Can quickly translate features into tight, benefits-oriented copy.
• Creation of effective, people-oriented systems and processes.
Other Experiences Till Date Info.
Guest Lecturing at K.J. Somaiya Institute of Management Studies and Research
Subject: Advertising
Guest Lecturing at J.J College of Printing ‘n’ Technology
Subject: Business Communication and English (for 2yrs.)
Interests: Reading, Writing, Poetry, Listening to Music, Watching Movies & Ad Films.